But so how exactly does the buy-1-give-1 part of Fempeers are presented in?
Whom delivers the products that are menstrual the beneficiaries in Asia, and will members get acquainted with more about the ladies that they’re helping?
“Currently, the distribution is coordinated with your lovers situated in Asia like Kshitij Foundation.”
Kshitji Foundation that Fempeers is working together with
“With assistance from our Asia lead, that is spearheading the efforts here, we’re developing a group for the smoother communication and change in to the Indian market.”
She additionally shared that their current milestone ended up being having a progress that is“robust system where readers are for this woman these are typically impacting”.
Every thirty days we let them know how a woman is performing both in regards to health insurance and training. This really is our step that is first in them transparency and truly suggest to them just just exactly how their efforts is paying down.
Since launch in December just last year, they’re offering over 250 among these duration kits on a monthly basis.
“Long strategy to use, but i’m satisfied with exactly just how things have actually shaped up during these a couple of months!”
Operating On No Ad Budget, Placing a Spin that is different on Advertising
Kanika stocks that advertising happens to be tricky, considering that they’ve been operating on a $0 advertising spending plan.
I did son’t wish to follow advertising tactics of running competitions or ads that are usual.
First, she place a various spin on influencer advertising – rather than selecting ambassadors by follower count or social media marketing appeal, she picks “strong, fearless ladies from different fields”.
“We have some girls who will be business owners, girls that are exceedingly active and into physical fitness, and even young mothers. These women have strong impact on their predominantly female following.”
Image Credit: @sharlynnooi
“We faucet on that by permitting these influencers to have our FEMkits hand that is first then go to suggest it with their followers after realising and experiencing its complete potential.”
With a strong belief in community-building, Fempeers also organises Period Parties and Period Awards to “enable females to commemorate each other”.
“In the Period Awards, we now have turn out with 12 various hilarious yet categories that are real. Moreover it reiterates the ‘She for She’ concept.”
Some Period Awards categories
Period events are what the title suggests – a gathering where members, influencers, visitors, feminine business owners, and medical specialists can network and discuss about topics associated with the period regarding the thirty days.
“This celebration is intended become a secure and academic room to discover and develop together.”
The Talk Pad, a 3-in-1 community composed of a weblog, conversation forum, and a Facebook team, is another effort to obtain females chatting and sharing female-related knowledge.
You can find countless discussion boards speaking about females equality, feamales in technology or entrepreneurship, however in Asia we nevertheless shy far from openly speaing frankly about genuine ladies subjects like menstrual hygiene, psychological state, human body positivity, and intercourse & relationships.
“The Talk Pad was made with one idea in your mind – no topic is taboo for all of us.”
“We are encouraging ladies to talk about any and all sorts of issues with respect to their well-being without having any qualms.”
Next Thing: Building A Tech Platform To Coach Girls All Over Asia
Kanika reveals that there’s work that is much do for Fempeers into the coming months.
First up, releasing specific kits for women on-the-go, working experts, teenage girls, and also new mummies.
“The requirements of most of the women can be not the same as just exactly what our kits that are regular, so we would you like to appeal to their needs too.”
Image Credit: Fempeers
Performing straight with businesses may also be in the offing.
You want to make sure no girl ever seems hindered by her duration. The FEMkit will provide her with every thing she needs outstanding duration hence decreasing the wide range of medical leave that she’ll need to take.
Education can also be a huge element of fempeers’ objective, and you will find plans in position to attend polytechics and schools in Singapore (and finally, around Asia) to coach girls to their durations, and just why they ought ton’t worry or be embarrassed about any of it.
Image Credit: Fempeers
Kanika additionally shared a snippet of phase 2 for Fempeers – the creation of an interactive platform on Facebook where females can ask any queries and acquire responses instantly.
The working platform will undoubtedly be available 24/7, and thus ladies can immediately find noise advice (goodbye, webMD) for the worries that keep them up all night.
“This system has been constructed on AI, where present inquiries and information are increasingly being gathered and learnt from our present psychologists and gynaes.”
FInally, a brand new item which utilizes Interactive Voice reaction System (IVRS) technology may also be launched in a bid which will make menstrual hygiene consistent in rural areas.
Significantly more than another membership service, Fempeers is gearing it self up to commemorate womanhood, empower females with knowledge, as well as the encourage the character of shared sharing and help.
We don’t learn about you, but I’m surely in to the notion of assisting a other girl in need while satisfying my month-to-month need of menstrual items.
Interested? Get started in your journey right right here, or present anyone to your Superwoman/Wonder Woman that is personal right here!